Aereus Blog

Socially Awkward Internet Marketers

One of my all-time favorite movies is Bruce Almighty. For those of you who have not had the pleasure of watching it, the main story is about a guy who is given the power of God for a time. The scene in the clip below takes place shortly after he receives "God" powers and he hears the prayers of everyone on his block at... Read Full Article

Don't Forget Email Marketing

We find that often the most effective digital marketing medium is the most overlooked in organizations seeking to launch or revamp their marketing initiatives. The terms "Internet Marketing" and "Digital Marketing" are often thought to be synonymous with Social Media Marketing; this is not the case. Social Media Marketing is just one piece of a much larger Internet/Digital marketing pie. Of course, it is... Read Full Article

Build a Great Website for Internet Marketing

Once you have a solid brand and company name/url, the next thing that needs full attention is your website. This really is one area where you cannot afford to skimp or cut corners. Your website is your home base - which makes it your single greatest sales tool. Your social media efforts will drive traffic to the site, but it is your website that... Read Full Article

What Users Are Doing Online

Ever wondered what users spend them time on when they are online? The infographic below, created by Column Five, shows the results of a study on what people usually do with their time on the internet. What This Means for Digital Marketers Below are a few take-aways we gathered from the data that apply to anyone trying to market online. 1. Create Videos With people spending 71% of their... Read Full Article

Getting Your First Good Programming Job

One of the most difficult problems for software firms of all sizes is finding programmers with the talent to make truly amazing products. In my years of hiring and firing software developers I have discovered that (often) a college degree in Computer Science can be as useless as a screen door on a submarine when it comes to vetting the exceptional from the mediocre.... Read Full Article

Usability is Really About Communication

Communication is one of our most powerful and developed talents as a species. We have learned countless ways, both simple and staggeringly complex, to express our emotions and our thoughts. Many of the things we do in communication are so organic that we are not even aware that we are doing them, but for better or for worse they have a powerful effect.When it comes to website and... Read Full Article

Picking the Perfect Company Name and Logo

In our last installment we discussed building a foundation for your business and marketing by defining your brand in terms of who you, what you do, who you do it for, and why you are different. With your brand identity clearly defined we now move onto step 2 which will give it a recognizable face and a name. Entire books have been written on this... Read Full Article

Foundations to Building an Internet Marketing Campaign - Step 1

In my first article in this series - Internet Marketing in Real Life  - we discussed some of the questions a start-up or small business faces when deciding how to execute an internet marketing campaign. In this article we will begin working on some foundational prerequisites that are absolutely essential to the success of your digital marketing (and your organization as a whole). Before... Read Full Article

Internet Marketing in Real Life

Is it just me or is everyone suddenly an internet/digital/social media marketing expert these days? I am getting contacted constantly by "consultants" posing as experts who claim they can help get me thousands of users. I simply don't have time to check them all out but I know for certain most have never done anything but market their marketing. Sorry, not be rude, but... Read Full Article

Different Content Rules for Different Page Types

Eric Schmidt, the former CEO of Google, recently cited a stat that there is now more content created every 48 hours than all of the content created between the beginning of recorded history and 2003. This unbelievable generation and free availability of information has some interesting implications on how we should go about designing content on websites for our users. First, people expect now more... Read Full Article

The Most Effective SEO Technique Ever

SEO (Search Engine Optimization) is a pretty hot topic these days and for good reason. Google alone handles about 23,000 searches per second - that is a lot of potential customers and everyone wants a chance to get in front of these people. The problem with SEO is that there are a great deal many technological Snake Oil Salesmen out there guaranteeing to put you... Read Full Article

Alternative News Readers to Google Reader

With Google's announcement that they will be shutting down Google Reader on July 1 many people are left scrambling to find an alternative. In fact, in doing my research and trying to sign up for a number of accounts I found quiet a few to be non-responsive claiming excessive network usage which I can only attribute to millions of users all at once trying... Read Full Article

Creating Your Own Website

Creating a truly successful website is no small task. It takes careful strategic planning and a lot of really hard work to produce a good website. We always recommend that if you do not consider yourself an expert in the field of web strategy and digital marketing that you hire someone who is. However, if you are just getting started you may not have... Read Full Article

The 4 Keys to a Successful Web Application

New web applications are being created and released every day. We've all heard the ever so glamorized facebook, twitter, and mint success stories; nut the cold harsh reality is that the vast majority of web-applications fail the attract and keep the users they need to stay in business. There are a number of reasons for this ranging from inadequate funding, the inexperience of the founders,... Read Full Article

Irrational User Expectations

I just almost quit Mog because of the scrollbar in playlists. It's crazy, but we're so consumer driven than even the slightest annoyance and we'll take our toys and go home. That is the reality of the world we as user experience engineers function in...... Read Full Article

Why many website redesigns fail to ADD up to success

You've spent weeks, months, maybe even years working on your new website and after countless hours of meetings, sleepless nights, and gallons of coffee you finally released your brand new website. But to your horror, sales have no increased and while users may like the new look (or maybe they hate it), you're left wondering if all the work was worth it. Here's the... Read Full Article

Making PHP Applications Fast

As PHP applications grown in complexity and usage their performance can become a really big (and difficult to troubleshoot) issue. There are few things more frustrating than having everything work really fast locally or in a test environment but as soon as you publish it, things seem like snails rather than circuits are transferring the data to-and-from the user. For netric (a productivity and collaboration suite... Read Full Article

Is Technology Dumbing Us Down?

No (and yes).It's like saying, "Does the automobile make us more immobile?" Speaking from a purely physical perspective the automobile has largely contributed to a immobile society deeply and tragically depraved of essential exercise. On the other had, we are capable of mobility that is historically absurd. It used to take weeks or months to travel from one state to the next, now we... Read Full Article

Information Has Changed Knowledge

The free flow of information in our time has forever changed the nature of knowledge and education. The key to understanding has moved from what we have learned in the past, to the tools and principles we use to sift through the endless supply of readily available information to accurately make sense of it. ... Read Full Article